James Allen, a diamond and jewelry retailer, was launched in 2008 to import quality stones at groundbreaking prices with full transparency.
The site is owned by R2Net, founded in 2006 by Oded Edelman, James Schultz, Michel Siegler and Dean Lederman.
The company is engaged in the marketing of diamonds and embedded jewelry on the Internet. The site enables the customer to design the jewelry himself, from choosing the diamond to designing the jewelry.
In recent years, the company has positioned its James Allen jewelry brand primarily in the American market.
The company uses the technology of the Israeli company SEGOMA, which enables the 3D display of diamonds, jewelry and gemstones.
In 2006 the company was sold to Signet for $ 328 million. Signet Diamond Trading is traded on the stock exchange at a value of about $ 4 billion.