Segoma was founded in 2012 by three young entrepreneurs - Litan Yahav and Tomer Salvi, graduates of the ZEEL program for entrepreneurship at the Interdisciplinary Center Herzliya and Gilad Kaplushnik, a graduate of the Technion in Haifa.
The company has developed a technology for photography and presentation of diamonds and precious stones using a copier.
The photocopiers developed by the company combine lighting, optics and optimal mechanics, through which the color, clarity and level of polishing of the diamond can be seen.
The photographic machines were developed in order to make the trade more efficient, and their image clearly shows the quality and color of the diamonds, even if they are small in size.
The machines film the diamond with an image quality that can be seen from any tablet or smartphone in both stills and in the diamond's Dimensional stents. In addition, the company offers technology options for displaying jewelry in 3D.
In 2017, the Israeli e-commerce company R2Net (the company behind the successful James Allen diamond and jewelry marketing site) acquired the company after a long cooperation between the two that included the use of SEGOMA's 3D technology at James Allen's website.