The story of The Clear Cut, the jewelry company that started on Instagram.
The Clear Cut is an online jewelry company founded in New York, USA by Olivia Landau, 27, a graduate of the Gemological Institute of America and fourth-generation jeweler in her family.
The company started on the social app Instagram, and through it Olivia contacted her customers and prepared diamond rings designed to their liking. Landau's partner joined, and the two opened a website that allows an interactive experience of jewelry orders that are made according to the customer's wishes - color, type, size and other characteristics.
The company, which until recently sat in the technological incubator "Techstars" in New York, grew rapidly, with its many customers joined names such as Megan Merkel, Cardi B and Paris Hilton.
As of today, the company is developing and its biggest sale was a $ 70,000 jewel.